My aim is simple: to get closer to your business, listen to your brand's production needs, and use that knowledge to make things smarter, more efficient and more effective.

After 26 years inside Ad Agencies I know how they work. More specifically, I know where the pressure points are, where time and money can disappear, and where inefficiencies can hide in plain sight.

Areas of Expertise

Full Production Process (always willing to get my hands dirty)

Advertising Agency Fees & Best Business Practices

Building an Internal Agency Structure for the Long Term or a Quick Fix

Production Costs & Best Business Practices

External & Internal Production Management

The Art of Creative Negotiation 

Creative Direction / Creative Review

Production Execution - Creative & Financial Guidance

New Technology

Global Contacts & Relationships - Strategists / Creatives / Producers / Business Affairs / Production Companies / Directors / Self Shooters / Photographers / Studios / Editors / Sound Engineers / VFX / AI Creators / Animators / Celeb and Non Celeb Talent Agents / IPA / APA