My aim is simple: to get closer to your business, listen to your brand’s production needs, and use that knowledge to make things smarter, more efficient and more effective.

After 26 years within advertising agencies I know how they work. More specifically, I know where the pressure points are, where time and money can disappear, and where inefficiencies can hide in plain sight.

AREAS OF EXPERTISE

Full Production Process – (always willing to get my hands dirty)

Agency Fees

Agency Business Practices

Production Fees

Production Business Practices

External vs Internal Production

The Art of the Negotiation

Creative Direction & Execution

New Technology

Global Contacts & Relationships - Strategists / Creatives / Producers / Account Management / Production Companies / Directors / Photographers / Studios / Editors / Sound Engineers / VFX / Animators / Celeb & Non Celeb Talent Agents / IPA / APA / AI Creators